2009 Dodge Ram quality called ‘best ever’

Posted Thursday, Oct 16, 2008 at 12:01 am in Company News


“With the launch of the 2009 Dodge Ram, we have an opportunity to demonstrate what Chrysler can accomplish when we fully commit to meeting the needs of our customers,” Vice Chairman and President Jim Press said.

As a sign of that commitment, approximately $220 million was invested in the Warren (Mich.) Truck Assembly Plant to prepare for production of the new Dodge Ram, including a 200,000-square-foot expansion that houses a completely new body shop powered by robotics that quickly adapt to almost any build plan.

Enhanced processes and the installation of new technology will also benefit future product launches and product variants due to greater levels of flexibility. From hundreds of thousands of training hours to newly implemented systems of small, self-directed teams in which assembly workers are empowered to run their operations, no stone has been left unturned in the desire to give the customer the highest quality truck that the company has ever built.

In an effort to capture this transformation and share evidence Chrysler’s focus on quality with consumers, Dodge has produced a video that illustrates the changes and processes that are now in place to build the best truck on the market.

The video includes interviews comments and interviews with Doug Betts, Vice President and Chief Customer Officer, and Frank Ewasyshyn, Executive Vice President – Manufacturing, as well as Ken Brune, Plant Manager – Warren Truck Assembly, and some of the people involved in ensuring a quality build.

The video will be posted on Dodge.com for consumers to view as well as other sites, including redletterdodge.com, at key Dodge events, in all Dodge dealerships, and, of course, right here on The Scoop.