Automotive News
December 10, 2007 - 12:01 am ET
DETROIT -- White was the most popular automotive color in North America in 2007, overthrowing silver's seven-year reign as the top choice. White and white pearl are trend-shifting colors, according to DuPont Co.'s 2007 Global Automotive Color Popularity Report.
Nineteen percent of the overall market went to white/white pearl, which took 26 percent of the truck category, the report says.
Monday, December 10, 2007
White is new No. 1 auto color
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